iSourceit
Crafting 0→1 web experiences for the e-commerce industry
Duration:
6 months
(Jan'23 - May'23)
My Role:
UI/UX Design Intern
Cross-functional Team:
1 project manager,
1 partner,
2 senior designers,
2 front-end engineers
My contribution:
Information Architecture,
Branding Elements,
Style guides
Visual Design,
UX strategies,
UX Audit
My Role
As a UI/UX Design Intern, I collaborated with six diverse e-commerce clients to design user-centric web experiences aimed at enhancing their digital presence. My responsibilities included visual and interaction design, developing brand-consistent styles and components, crafting intuitive Information Architecture for seamless navigation, and conducting comprehensive UX audits.
Highlights of my work
enhanced user experience and usability 🚀
improved product discovery 🔍
established user trust 💙
Want to see creativity in motion? Select any of them to see the magic unfold live 💜
Reported IMPACT across all projects by client and marketing team 🚀🌱
Strategic UX initiatives (by me and the senior designer)
Outcomes Achieved
Style guides tailored to each brand
Ensured visual and cross-page consistency,
Faster design-development handoff
Improved navigation by re-designing information architecture and clear CTAs
Enhanced product discovery for the company,
Improved user engagement
Delivered a frictionless, visually engaging experience
Boosted site traffic by up to 195%
Designed fully responsive websites that adapted smoothly to various screen sizes and devices
Smooth experience across all devices targeting enhanced user experience
Strategic cross-sell modules & bundled product offers across product & checkout pages.
Significant uplift in AOV reported across multiple clients.
